8/31/09

In sports marketing it is important to know what marketing means and why it is important to satisfy customers. First, Marketing is the creation and maintenance of satisfying exchange relationships. Maintenance means marketing must continue as long as a business operates. To know how to market is important because its your main business operation in the sports marketing business. It is very important to satisfy customers because if you don't satisfy them then they won't come back to your business. Customer's needs should be the primary focus during the planning, production, distribution, and promotion of a product or service. To satisfy the needs you need to perform 3 activities. First, you need to identify customer needs. Second, you need to develop products that customers consider better than other choices. And finally, you need to operate a business profitably.

Sports marketing is using sports to market products. Such as, Tiger Woods. He is the symbol of Gatorade. Now people want to buy Gatorade because of Tiger Woods. The first step in marketing a product to any audience is a determining the target market. A target market is a specific group of people you want to reach. In order to promote and sell products and services, a company must know the needs and wants of the target market. The strategies in sports marketing is also important.In today's competitive market, product's/service planners must be creative and two steps ahead of everyone else. Promotion is developed to attract the attention of the target group. Marketing strategies used by planners include sports logos on clothing, creation of new sports, gross impression and perfect timing.

Entertainment plays a big role in sports marketing. If there is no entertainment, no one will pay attention to what you have to say about your product. Entertainment will always be looked at as a product marketed. Entertaining a crowd is what it is all about in the sports marketing business because you have to keep the attention of an audience. Entertainment has to be worth someones time because they are viewing and buying whatever you are selling. Recreational marketing is what is renewing your body to amusing activity. Some examples of recreational marketing are golf, tennis, bowling and hiking. Which are all keeping the body amused. Recreational sports marketers entice people away from home-based entertainement.