The article "Rumble in the Skatepark", is about how the new brand of shoes is taking over the businesses for skateboards. Its called Savier, and many interviewed skateboards has said that they feel great on their feet and they are very high-tech because of its soles. It talks about how Nike and Vans was one of the very first businesses that skateboards has gone to, they like the shoes because they are comfortable and they are great to skate in. On the other hand, Savier, the new business is coming in with a great deal of skateboards going to them, making Vans their newest rival. This article is interesting to me because although i do not know how to skateboard, i like to watch it. It is a very original sport that not many people are able to master. Its interesting to know that businesses are loyal to their buyers and vise versa with the buyers. The skateboarders like to skate in comfortable affordable shoes, and thats where these interesting businesses come in at. Nike wouldnt just stick to a bigger sport because Nike is known for the business of skateboarders. Everyone knows that Nike is a company that the skateboarders stick to because they are comfortable and affordable. I believe it is a good strategy by Nike because if they are already known for their company why change it? They receive more money than any other company because people love to know that skateboarders get their shoes from there. In conclusion, although Nike has a new rival, Savier, they still could probably keep the business going because people love the fact that they are very well known in the business. Nike, Vans and Savier are companies that skateboarders shop at for comfortable shoes and knowing that they are affordable.
Skateboarding was first started in the 1950s, when all across California sufers got the idea of surfing on the streets. In 1963, skateboarding was at a peak of popularity and companies like Jack's, Hobie, and Makaha started holding skateboarding competitions. Torger Johnson, Woody Woodward, and Danny Berer were some of the well known skateboarders at this time. In 1965, skate boardings popularity suddenly crashed. Most people assumed that skateboarding was a fad that has died out. Skateboard companies had folded, and people who wanted to skate had to make their own skateboards from scratch again. In 1972, Frank Nasworthy invented urethane skateboard wheels, which are similar to what most skateboarders use today. His company was called the Cadillac wheels. In 1975, skateboarding took an evolutionary boost toward the sport we see today. In Del Mar, California a slalom and freestyle contest was held at the Ocean Festival. That day, the Zephyr team showed the world what skateboarding could be. Although, skateboarding has many things to it, you have to have comfortable shoes to be able to actually compete. In the 1990s, Nike tried multimillion-dollar ad campaigns, opened up an office in Orange County, Calif. and teamed up with the surf-skate clothing label Counter Culture for brainstorming sessions. But the Orange County office closed within three months, after Nike's line of skate shoes and clothes failed to attract much attention at trade shows. The business has grown much since back in the 1900s. Now a days, we actually have many people into skateboarding and many people shop at these places unlike back then when people were not really into it. Many people buy shoes and clothing at Nike and Vans, to show off that they are a skateboarder, and that is considered cool, and back then it was not. Many businesses such as Nike are a multimillion-dollar business, and back then they could barely get customers.
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